The DeCreaseR™ is patent pending. It is proven to stop sneakers from creasing.
It is intended for use in all casual lifestyle sneakers having a toebox in their
design. The DeCreaseR™ is the solution to the sneaker collectors’ age old
dilemma “to rock or keep deadstock?”. It presents the avid collector with the
opportunity to put less focus on the damage he/she might cause to their grails
when wearing them and to focus more on the damage he/she will cause to
onlookers’ necks when wearing said grails. This invention will help retain the
value of rare sneakers, offering the owner the option to sell even after he/she
has rocked them.
The DeCreaser™ comes at a great time in sneaker culture. At no other point in
time have there been so many high priced and rare sneakers on the market. With
this increase of grails on the open market comes greater hesitation in buying
these once perishable gems. With the introduction of The DeCreaseR™ comes a sigh
of relief from the collector who can feel confident in the longevity of his/her
The DeCreaseR™ was conceived of by Brian “Chef” Spar in 2003. Spar is an avid
sneaker collector and the reigning “Air Force 1 King of CT” as crowned by the
International Sneaker Battle in Hartford, CT 2006. He has been customizing
sneakers for 4 years and is the owner and founder of Gourmetkickz “food for the
sole”. Many people in the sneaker culture know chef as “gourmetkickz” from the
forums, and all who know “Chef” are aware of his true love and appreciation for
In 2002, after deciding to take a head long plunge into the sneaker game and
leaving a career in mortgage banking behind, Spar began to amass a sizeable
sneaker collection comprised mainly of Nike Air Force 1’s. The relationship many
collectors have with this shoe is truly that of a love vs. hate nature. The love
for the shoe is simple to explain: it’s a timeless classic, comfortable, and
matches everything with its nearly infinite permutations of possible colorways.
The hate is just as easy to explain: the shoe creases almost immediately!
In light of this issue Spar decided to begin a project whose goal was to end the
creasing problem just as he began improving the aesthetic of this flagship shoe
with the birth of GourmetKickz in 2002. In 2006, after 3 ½ years of independent
research and testing, Spar felt he had finally perfected a design that would
allow normal wear of the sneaker while preventing it from creasing at the same
time. In December of 2006 paperwork was prepared and submitted to the USPTO for
a patent on this device now known as The DeCreaseR™. The DeCreaseR™ has been
primarily designed to fit the Nike Air Force 1, but will be available for
virtually all sneakers with a defined toebox. The sample run being shipped in
February 2007 is designed specifically for the Nike Air Force 1.
Spar has not been without obstacles in his attempt to bring something of great
use to the sneaker community. Like many great inventions of the past there are
always imitations and bootlegs. After being privileged to seeing Spar’s designs
and sketches for the purpose of investment procurement, certain entities on the
web have decided to try and steal this idea right from under Chef, attempting to
take credit for his hard work and passion. Those who know true sneaker culture
know the truth. There can be only one true founder of this simple yet effective
device. That founder is Brian “Chef” Spar.
The DeCreaseR™ will be offered in a variety of sizes and shapes. The slight
differences in size will allow users of all shoe sizes to use The DeCreaseR™.
The variety of shapes will allow users to apply The DeCreaseR™ to sneakers of
virtually all styles. Several variations in shape will be introduced later in
production to offer the user with a varying level of sneaker protection. Comfort
will vary with each level of protection, with comfort being an analogous trade
off for protection against creasing.
The DeCreaseR™ is composed of medium density fungal resistant polyethylene. It
is sandwiched by an adhesive layer and a cushioning cotton/foam layer. Total
thickness of all 3 layers is no more than 1/10 to 1/5 of an inch.
The DeCreaseR™ resists flexing along its longitudinal axis thereby resisting the
sneakers natural tendency to crease along the toebox. The DeCreaseR™ also allows
flexibility laterally, permitting the sneaker to accommodate the slightly wider
shape the foot takes on when striking the ground during normal waking. The
DeCreaseR™ is meant to be worn and was primarily designed for casual wear. The
DeCreaseR™ is not intended to be worn during sports or heavy running.
Please refer all questions to
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The DecreaseR™ was
invented by Brian "Chef" Spar of GourmetKickz and is currently patent pending.